Frens is a platform built to power social-first marketplace apps for passionate communities. Each app shares the same architecture — community, marketplace, events, gamification and retail integration — configured and branded for its own world.
From BookFrens for book lovers to PlantFrens for plant enthusiasts and AntiqueFrens for collectors, every Frens app brings together the people, the products and the businesses that serve them — in one place.
Each app is powered by the same configurable platform — community, marketplace, events, gamification, AI companion and retail integration — adapted and branded for its own world. Underneath every Frens app sits Microsoft Dynamics 365 Business Central, powering the retail layer that connects independent businesses to their community.
BookFrens is a community-first app for book lovers. Browse fiction, science fiction, space opera — or any genre, right down to the books and authors you love — and follow at any level. Your feed shows everything happening in the communities you care about.
Discover and list books in a marketplace that lives inside the community, not separate from it. New books, second-hand copies, rare editions, independent bookshop stock with click-and-collect, and automatic ebook and audiobook links — all in one place.
Track your reading, rate books, write structured reviews, join clubs and groups, discover events, and earn achievements along the way. Frenny, our AI reading companion, reads along with the community.
Founding Member status is available to early supporters — a badge that can never be earned again once BookFrens launches.
BookFrens Retail is the business software for independent bookshops — built on Microsoft Dynamics 365 Business Central and fully connected to the BookFrens app and your own Shopify website.
Your shop stock appears automatically in the BookFrens marketplace. Manage inventory, purchasing, sales, accounts and VAT from one system, accessible remotely from anywhere. Multi-store ready. No separate finance software needed — everything is integrated and always up to date.
Your Shopify website is generated and connected automatically — giving your shop a modern online presence without the need for a web developer. Designed to be accountant friendly. Your accountant gets clean, accurate data without chasing spreadsheets or exports.
PlantFrens is a community-first app for plant lovers. Browse houseplants, succulents, tropical varieties — or any plant family, right down to the species and growers you follow — at any level. Your feed shows everything happening in the communities you care about.
Photograph a plant and the app identifies the species, placing it into the correct category and creating its page if it doesn't exist. Discover and list plants, cuttings, seeds, bulbs and rare specimens in a marketplace that lives inside the community. Peer-to-peer swaps, nursery stock, specialist growers — all in one place.
Track your collection, log care routines, join clubs and groups, discover events and earn achievements. Frenny, our AI companion, tends the community alongside you.
Founding Member status is available to early supporters — a badge that can never be earned again once PlantFrens launches.
PlantFrens Retail is the business software for independent nurseries and flower shops — built on Microsoft Dynamics 365 Business Central and fully connected to the PlantFrens app and your own Shopify website.
Your stock appears automatically in the PlantFrens marketplace. Manage inventory, purchasing, sales, accounts and VAT from one system, accessible remotely from anywhere. Multi-store ready. No separate finance software needed.
Your Shopify website is generated and connected automatically — giving your business a modern online presence without the need for a web developer.
AntiqueFrens is a community-first app for antique lovers and collectors. Browse furniture, ceramics, jewellery, vintage clothing — or any category of collectible — right down to the periods, makers and dealers you follow. Your feed shows everything happening in the communities you care about.
Photograph a piece and the app helps identify it, placing it in the correct category. Discover and list antiques, collectibles and rare finds in a marketplace that lives inside the community. Private sellers, independent antique dealers, auction previews — all in one place.
Track your collection, share discoveries, join clubs and groups, attend fairs and events, and earn achievements. Frenny, our AI companion, explores the world of antiques alongside you.
Founding Member status is available to early supporters — a badge that can never be earned again once AntiqueFrens launches.
AntiqueFrens Retail is the business software for independent antique dealers and shops — built on Microsoft Dynamics 365 Business Central and fully connected to the AntiqueFrens app and your own Shopify website.
Your stock appears automatically in the AntiqueFrens marketplace. Manage inventory, purchasing, sales, accounts and VAT from one system, accessible remotely from anywhere. Multi-store ready. No separate finance software needed.
Your Shopify website is generated and connected automatically — giving your shop a modern online presence without the need for a web developer.
Whether you're a book lover, a bookshop owner or a potential partner — we'd love to hear from you.
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